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Increased Market Segmentation in European Naturals Market

Organic Monitor finds suppliers are developing products for niche consumer

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By: TOM BRANNA

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New research by Organic Monitor (www.organicmonitor.com) of London shows that that the mainstreaming of the European natural cosmetics market is leading to increased market segmentation; new entrants and existing suppliers are developing products for specific consumer segments and sales channels. Most developments are in the UK market, with many new product launches targeted at distinct consumer segments. In the last 18 months, new products have been introduced especially for babies & ch...

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